Featured Store: tokyobike – London

Tokyo Bike Orontas

tokyobike is a small, independent bicycle company founded in 2002 in the quiet Tokyo suburb of Yanaka. The name was derived from the design of the bikes. In the same way the mountain bike was designed for the mountains so tokyobike was designed for Tokyo.

Based on the concept of ‘Tokyo Slow’ the bikes are designed to be light to ride with an emphasis on comfort over speed. The bike is simply a way to enjoy your city, as much about the journey as the destination.

tokyobike - Orontas

Orontas: When did you open?
tokyobike: We opened in London in April 2012.

O: Where are you? Why?
TB: Shoreditch, London. Traditionally it was an industrial part of London but now its a cultural hub and we like to surround ourselves with creativity. There are always new and interesting things going on and its also the most cycle friendly part of town.

O: How would you describe the bike scene in London?
TB: Rich and varied and changing fast. On any given morning you’ll spot all forms of life on bikes. Suits on Bromptons, messengers on fixies, and commuters on Borris bikes. London’s ambition to become a cycle city is well under way and the investment is coming allbeit slowly. What’s needed is a big change is social attitudes. Overall though London is a great place to ride a bike.

O: What’s the best and worst part about riding in London?
TB: Its a bit of a free for all and not always as relaxing as it should be but its hard to beat the feeling of pedalling to your destination, past beautiful architecture, stopping off at your favourite coffee shop.

tokyobike - orontas


THE VITALS: tokyobike

tokyobike.co.uk

87-89 Tabernacle Street
London EC2A 4BA
UK

020 7251 6842

THE BRIEF: LONDON

Population: 8.3 million (Largest in UK)
Area: 1500 km²
Founded: 43AD

tokyobike - Orontas

tokyobike - Orontas

©MMXIV Orontas Inc.