Mission Bicycle Company began with a simple premise: Give people the bicycle they want and they’ll ride. To that end, each bike is custom designed by each rider, and then hand built in San Francisco. In addition, Mission Bicycle curates unique and locally made accessories for the city commuter.
photo by Jof Hanwright
Orontas: When did you open?
MB: The business was founded in 2008 and we moved into our current space on Valencia Street in May of 2009.
O: What was the idea/concept behind the store?
MB: Our shop functions as both our retail space and our design studio. It’s a space where people who want a Tshirt or a gift can feel as welcome and comfortable as those who want to design a custom bike. Since our bikes are built to include only what is necessary for each rider, to be clean and elegant and fun, we set out to reflect that vision in the store. Our sharp focus on custom building for commuters allows us to be very discerning in the components we stock and the accessories we sell. We curate the shop like a gallery, so that each customer has a unique interaction and encounters unique products. We have no interest in the conventions of the traditional bike shop, and are able to focus exclusively on the city commuter.
O: We can guess from your name that you’re in the Mission neighborhood of SF. Why did you open there?
MB: The Mission is the epicenter of cycling in San Francisco. This diverse and kinetic neighborhood offers us a direct connection to a vibrant community and serves as a well known destination for interested fans. The weather’s great, the coffee’s great, and the burritos are great. We don’t just work here, many of our staffers live in the Mission too, including the founders.
O: How would you describe the bike scene in SF?
MB: Unstoppable. San Francisco has a huge community of riders, miles and miles of infrastructure for commuters, and more excitement than anywhere else we’ve been. Riding in San Francisco is great and we’re honored to be a part of it.
O: What’s the best and worst part about riding in SF?
MB: The best part? The freedom and mobility cycling provides. San Francisco is a beautiful place and there’s no better way to find new opportunities and treasures than on a bike. The worst part? Despite how much progress has been made to popularize cycling, we still live in a city that prioritizes cars over all other transportation. San Francisco has done great work, but there’s still more to do.
THE VITALS: MISSION BICYCLE
766 Valencia St
San Francisco, CA
94110 United States
THE BRIEF: SAN FRANCISCO
Area: 600.6 km²
Founded: June 29, 1776
photo by Jof Hanwright