We’re not even sure what the final product is going to be here, but what looks like making a bike out of cloth and riding it in the Toronto winter is one of the most badass DIY projects I’ve ever seen. This comes from the ladies at The Deadly Nightshades, a self-described “Canadian all-girl midnight bike gang & design collective combined. We encourage ethical and sustainable design, as well as general mischief”.
Sounds right up our alley.
After BikeCare Lubricant launched in Fall 2010, BikeCare Cleaner would be the second overall product to be launched by Orontas and the first in the Orontas 2011 line (“O-11″) so there we’re a lot more design considerations to take into account because however it went, Lubricant would be re-designed to match. This sketch was the original concept that actually led to a small production run that was sent out to retailers and distributors. Although the design was well received, it did not make it past the cutting room floor and the end design was…well:
Did we make the right call? We think so.
SKETCHES is a series that looks at where the design came from. Here we have the product Orontas Plant-Based Lube.
Alex Bogusky & Co. (Rob Schuham and his wife Ana Bogusky) have set out to turn things on their head, which is always something we’re looking to get behind! First he left his agency and setup Fearless, which is interesting in it’s own right, but now they’ve taken that concept further with COMMON.
We like where this is going…
Give people paint. Let them do their thing. It’s a pretty sweet DIY project gone global.
Japan is hurting.
The guys at Portland-based agency W+K have taken it upon themselves to make helping easier with the poster pictured above. You can buy the silkscreened poster for $25 and 100% goes to the Red Cross relief effort.
Get it here.
